減簡手制 Jainjain

Founded in 2011, JainJain is a Taiwanese printed textile design studio dedicated to creating fabric patterns inspired by everyday objects seen around Taiwan for bags, home accessories and clothing. Our signature patterns are often abstract images distilled from those seen in drywall construction, the ironwork around windows and doors, and colorful metal roofs. Reduction & Simplicity are considered two important elements in our design philosophy, to reduce and then to simplify. All media bear different emotions for unique moments and JainJain serves as a reminder in our daily life to clarify our ideas against all desires, big or small, within a controlled and realistic scope in order to avoid unnecessary deviation. The expressive city impressions are the source of inspiration for our design language. JainJain’s pattern design derives from the urban landscape of Taiwan. Those expressive city images, such as the linear array of sheet metal roofing, or a wall decaying from rain erosion. We like to create things with simple concepts, such as lines or geometric patterns. The plaid reduces the dazzling lights, and simplifies the heaviness of darkness. JainJain welcomes and invites you to embrace moments of our daily life.

 

- Founder & Designer, Tzuyu Chen